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What is Bait & Switch?

The Bait and Switch Scam

This scam or form of fraud is very prevalent in South Africa. One of the reasons is that a client cannot file charges, without being at risk of arrest for soliciting prostitution.

The Definition


The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similarly priced but lower quality product. In either case, the seller expects to earn a higher margin on the substitute product.

How does it work?

Cape Town has many beautiful women — just not as many as you see advertised on the numerous platforms on the internet. Some ads have stolen pictures. Other ads have women who are not based in Cape Town.

In practice, an individual creates a profile on a platform

As an escort agency, we are different. We do not sell advertising space on our platform. You need to work for us, in order to be featured here.

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